Nov 27, 2018
What is cause marketing and how can you get it to work for you? Cause Marketing is the marketing of a for-profit product or business which benefits a nonprofit charity or supports a social cause in some way. Customers want to spend their money where it can do the most good. That's why so many for-profit businesses align themselves with nonprofit organizations. Here are 3 tips to establish a profitable and balanced cause marketing plan for your organization. 1. Make sure you have brand alignment 2. Partner beyond the cash 3. Don't BS this Now, let's dive in. Resource links: Patreon: https://www.patreon.com/virtualexecutivedirector 5 Steps to Fundraising Success: https://virtual-executive-director.teachable.com/p/5-steps-to-fundraising-success/ Zero Mile Fun Run Kit: https://gum.co/zeromile