Nov 12, 2018
Are you participating in #Givingtuesday? This week I'm going to talk about why you should care and how to make it work for your organization. This is also the third part of our three-part series with Paul and Shelley Gadola on how to self-care once your busy season is over. #GivingTuesday is a worldwide day of giving (this year taking place Nov. 27), fueled by the power of social media. It is celebrated the Tuesday after Thanksgiving in the US, and after the widely recognized shopping events of Black Friday and Cyber Monday. According to Network for Good, On average, their customers who started fundraising on #GivingTuesday raised 5x more overall during year-end compared to customers that didn't fundraise on #GivingTuesday. That's encouraging news. We know that 30% of all donations come in the month of December, and Giving Tuesday is the unofficial kickoff of donation season. So how do you make Giving Tuesday work for you? I'll give you for strategic points to consider. Resource links: GivingTuesday: https://www.givingtuesday.org/ Patreon: https://www.patreon.com/virtualexecutivedirector 5 Steps to Fundraising Success: https://virtual-executive-director.teachable.com/p/5-steps-to-fundraising-success/ Zero Mile Fun Run Kit: https://gum.co/zeromile