Oct 9, 2018
When it comes to fundraising, I teach two key principles for success: match your organization's brand with your prospects' and do not try to sell the unsellable. When you do these two things you save yourself a lot of time and frustration, and your prospect list can more easily come into focus. However, this mainly applies to corporate sponsors, so what about individual donors? This week I'm talking about a 5-question strategy to ensure that you match your organization's values with your individual donors' values. You can then use the answers to these questions to easily write up a solicitation letter that hits your donors' sweet spots.